Woodbury, MN. January 7, 2025 – Ideal Credit Union is pleased to announce the marketing team has been honored with two Minnesota Credit Union Network awards for the organization's work introducing and integrating artificial intelligence into the member experience.
"Every day, we are innovating in service of our members at Ideal Credit Union," said CEO Brian Sherrick. "We congratulate our marketing team for continually raising the bar and leading the industry with impactful work."
The Minnesota Credit Union Network Marketing Awards recognize exceptional programs that credit unions have developed to grow brand awareness, enhance member engagement and drive meaningful results.
Ideal Credit Union earned recognition in the $500 million to $1 billion asset category for:
- Complete Campaign: "Get to Know Ida, Ideal's new AI Assistant"
- Design: "Designing for the Future, Introducing Ida, Ideal's AI Assistant"
The award-winning campaign introduced Ida, Ideal Credit Union's intelligent digital assistant, built to provide 24/7 support to members. Using advanced artificial intelligence, Ida seamlessly answers questions, shares account details and facilitates basic transactions. Alongside launching a comprehensive campaign, the marketing team carefully designed Ida’s look to align with Ideal’s brand values. From her polished yet approachable appearance, complete with attire inspired by Ideal-branded logo wear, to her easy-to-use functionality, every detail of Ida’s design was thoughtfully crafted.
"Ida is not just a tool; she represents our commitment to innovation and enhancing the member experience," said Alisha Johnson, Chief Growth Officer at Ideal Credit Union.
"This campaign was about more than introducing technology; it was about building trust, familiarity and excitement around a new way to connect with Ideal."
The success of the campaign is a testament to the careful attention to detail that ensured Ida’s introduction was not only informative but also engaging and aligned with
Ideal Credit Union's mission to serve its members effectively.
The Ideal Credit Union marketing team will be recognized for their achievements during ACCELERATE 25, held April 21-23 at Mystic Lake.
About Ideal Credit Union
Founded in 1926, Ideal Credit Union is a member-owned financial institution that is dedicated to providing financial services driven by a sincere and personal interest in the needs of our employees, members, and community. Ideal CU offers a complete range of services, including a full suite of digital banking products, savings, checking, loans, mortgage products, business services, SBA loans and more.
Ideal was voted “2024 and 2023 Best in State Credit Union” by Forbes, 2023 Minneapolis/St. Paul Business Journal “Best Places to Work”, and “Best Credit Union” five years and counting by readers of the Stillwater Gazette. Ideal Credit Union offers a robust online presence and has offices in Eagan, Hugo, Inver Grove Heights, North St. Paul, Stillwater and Woodbury. Visit idealcu.com for details and directions.