(Woodbury, MN – January 11, 2018) Ideal Credit Union has announced the promotion of Shannon Butler to Vice President of Digital Innovation. Butler joined the Ideal team in 2000 and has served as a teller, Member Service Representative, Marketing Coordinator, eMarketing Specialist and Contact Center manager. Prior to her promotion she served as Director of Contact Center & E-Banking. Butler has 17 years of experience in the financial services industry.

In her new position, Butler will be responsible for organizing, planning and directing the strategic activities and direction for the digital experience for Ideal members, including Contact Center/eBranch and project management functions.

Bulter was named Volunteer of the Year in 2015 by the Minnesota Credit Union Network for her participation in the network’s Family Involvement Council, and represented Minnesota credit unions in 2017 as a Minnesota Governmental Affairs Conference (GAC) Crasher. She is a frequent volunteer at credit union-sponsored events, including Second Harvest Heartland and the annual MN Brain Tumor 5K.

“Shannon is valued part of our management team and will excel in this new position,” said Ideal CU President/CEO Brian Sherrick. “She will be instrumental in making strategic and tactical decisions to bring our digital experience to a new level of excellence.”

Founded in 1926, Ideal Credit Union is a member owned financial institution that specializes in providing excellent member service, great rates and convenience to over 52,000 members. Ideal CU offers a complete range of services, including a full suite of electronic banking products, savings, checking, loans, mortgage products and title services, exclusive VIP member payback, business services, investment services and more. Offices are located in Eagan, Hugo, Inver Grove Heights, North St. Paul, Stillwater and Woodbury. Visit idealcu.com for details and directions.